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MEMES: Although a meme is simply a picture with a caption, a picture is worth 1,000 words. Memes are simply an entertaining way to convey a message. The right message can be placed over 1,000 different pictures. Plus, when people are laughing... they tend to remember what made them laugh. In this case... it's your business
GIFS: Similar to a meme, a GIF is simply an entertaining way to convey a message. However instead using an image to do so, you're using a looping video without sound. These are great ways to convey a message by using emotion, all that is needed from you is coming up with a creative caption.
TESTIMONIAL GRAPHICS: Reviews are extremely important, however who sees those reviews are of equal importance. It's been said that "Nobody can sell you better than a satisfied customer", so you'll learn how to take an ordinary "text only" review and turn it into a nice graphic so more people can see it across social media.
INFOGRAPHICS: These are simply information put into graphic form. Think of these as "education based marketing", because sales is all about solving problems and receiving payment in exchange, this is an easy way to demonstrate to your audience that you're able to help them. Since people enjoy doing business with an "expert" this is an easy way to prove you are one.
AUDIOGRAMS: Think of these as a picture with a voiceover, although creating infographics are extremely effective...eventually you run out of room before the picture starts to appear cluttered. If you want to expand on a topic, that can easily be solved by doing a video. The problem is, many people aren't comfortable on camera. Audiograms are a happy medium, and they're very effective.